Accuracy Hub is as a non-partisan, independent fact-checking organization dedicated to addressing the challenges posed by fake news in our current times. We recognize the media’s crucial role in combating misinformation and disinformation and that’s why we launched this website to fill in the humongous gap. We aim to be a premier fact check organization in the region and the world.
Our mission is to mitigate the spread and effects of misinformation while promoting an accurate, evidence-based understanding among the public, government entities, and media organizations. This initiative aims to enhance democratic processes, encourage active citizenship, and improve overall life outcomes across the continent.
Our work and fact check process
Accuracy Hub focuses on false claims and fake news being spread on social media or other media outlets. We regularly monitor prominent social media sites like Facebook, X (formerly known as Twitter), Instagram, WhatsApp and legacy media outlets to find claims to fact check. This helps us to monitor a wide area of information.
We keep a keen eye on fake news that has the potential to go viral across social platforms and spread misinformation. We also fact check statements, speeches, and social media posts made by or attributed to political figures and government officials that could impact public opinion in a negative way. Verifying key quotes made by leaders helps in combatting fake news that may be used to sow discord and impact our societies.
Another focus of us, is dubious claims that might be launched by malicious third parties to spread misinformation, targeting any specific person or entity, group, historical and scientific inaccuracies, or factually incorrect information. We also focus on viral pictures and videos circulating on social media that we suspect have been launched to spread misinformation and mischaracterization.
Also, we regularly check reliable and authoritative local and global news websites and gather all information regarding the claim. We verify the information through intensive online research and cross checking. If required, we contact the person or organization who made the claim or to whom the claim has been attributed for clarification.
Attempting to ascertain the origin of images or videos by taking a closer look to verify the origin or the images/videos is also part of our mission. We use tools such as Reverse Image Search, Google Image Search and AI image tools to locate the source of an image or video or even location and check if it has been modified or altered. We are actively engaged in combatting fake news which harm people.
Lastly, we monitor AI generated content like images, videos and text that may be used to be passed off as real. This is crucial in the age of LLMs.